ACL DirectPromo We know about Sri Lanka Phone Number List Marketing We are experts in loyalty and incentives We like to create unique experiences CEF.- Digital Marketing Courses Social Networks, Web Analytics, SEO and SEM, Creation of Web Pages with WordPress · What course do you need? Sports sponsorship has accelerated the change that was already sensed, with greater professionalization, Sri Lanka Phone Number List and "social sense" The objective of improving the reputation of the brand, the generation of unique-differential content for sponsors and hospitality, as well as the presence in social networks, are consolidated among the greatest attractions of sport for brands when deciding to sponsor it, while brand visibility and association with values are considered "hygienic" factors, that is, they are necessary but not sufficient factors.
This is one of the main conclusions of the "Sri Lanka Phone Number List Sponsorship Barometer 2020", prepared by Carlos Cantó , CEO of SPSG Consulting, member of the Spanish Marketing Association, professor of Sports Business at ESADE Business Sri Lanka Phone Number List School, IE_Instituto de Empresa, Real Madrid University School and LaLiga Business School, as well as a member of the Advisory Board of the WFS-World Football Summit, OWQLO, SportInGlobal and BYS -Book Your Stadium. The study, developed by SPSG Consulting and presented today at the El Beatriz auditorium in Madrid (an event in collaboration with the Spanish Marketing Association), is divided into four blocks: companies, properties, fans and trends.
According to Cantó, "sponsorship Sri Lanka Phone Number List its process of sophistication and professionalization" and, in relation to the area of companies/brands, he stated that the results of the report "confirm that, among the trends, the creation of value through access to unique and exclusive content for sponsors (or the development of finalist projects that allow the creation of a legacy, normally with a "social meaning or purpose"). On the other hand, the new paradigm of access to sports-related audiovisual content requires a rethinking of the traditional Sri Lanka Phone Number List approach, both for sponsors and sports properties (clubs, leagues, federations, events, etc.). "Sports sponsorship is a very efficient tool for companies that understand this practice as a strategic investment and, for this reason, the deseasonalization of activation (implementation of .