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Earlier today Apple officially announced when and where it will hold its next big event. Apple’s September 12th event is expected to include the introduction of three new iPhones, and 9to5Mac can exclusively share the first look at both new 5.8-inch and 6.5-inch OLED iPhones: the iPhone XS.

We believe that the new 5.8-inch and 6.5-inch iPhones will both be called iPhone XS. We also believe iPhone XS will come in a new gold color option not previously offered on the new design. Apple leaked its own gold version of the iPhone X through the FCC, but it has not been available to purchase.

Other details are still to be determined, but we can report with certainty that iPhone XS will be the name, the OLED model will come in two sizes including a larger version, and each will be offered in gold for the first time.

Apple is also expected to unveil the new Apple Watch Series 4 at the same media event. Stay tuned for more details in that space. [Update: Exclusive: Apple Watch Series 4 revealed — massive display, dense watch face, more]

Apple will officially unveil the iPhone XS next month on September 12 and likely release both before the end of September.

With just a week to go until Apple announces the next wave of iPhone models, there’s not much left for us to figure out. We’ve seen what all three phone look like, we know that the design of the iPhone X will be carried over, and we even know that the 5.8-inch OLED model will be called the iPhone XS. Other than the specifications, the only major revelations are the names of the other models, and we think we might know at least one.

Let’s start with something we’re very confident about: Apple is ditching the ‘Plus’ branding in 2018. There will not be an iPhone X Plus, nor will there be an iPhone XS Plus. Multiple sources have confirmed this with us, and they have also claimed that Apple isn’t considering using ‘Pro’ for the premium model either.
We have heard from two sources that Apple will use an entirely new name for its 6.5-inch OLED model: iPhone XS Max. While Apple has experimented with naming conventions outside of a single number or that number followed by ‘Plus,’ this would obviously break with tradition in a meaningful way. Whether it represents any changes in the actual specifications or features of the phone remains to be seen, but we will know for sure soon enough.

In addition to the iPhone XS Max, Apple is also expected to announce the 5.8-inch iPhone XS (which will be the direct sequel to the iPhone X) and a 6.1-inch LCD model that is expected to have a cheaper price tag. The special event will take place on September 12th at 10:00 AM ET in the Steve Jobs Theater in Cupertino.